
Excom Telecom Group
Marketing Strategist
2024 - Present
Responsible for defining the product portfolio and pricing strategy based on competitive and cost analysis.
Lead cross-selling campaigns by segmenting customer databases through CRM and ERP, achieving a 14% average conversion rate.
Manage coordination with call center providers and monitor performance using tailored dashboards.
Analyze billing data to detect inefficiencies, propose improvements, and track goal progress through dynamic reporting.